Guides

Practical MarTech notes from the field

Step-by-step guides on WordPress speed, tracking, HubSpot and automation, written from real client work.

  • 12 guides
  • 6 topics
  • updated 7 Oct 2026
Start here

The MarTech audit checklist

The checks I run on every site, in one place. Each section links to the guide that goes deeper.

Read the checklist
  • PageSpeed & Core Web Vitals
  • GTM / GA4 / pixel health
  • Form → CRM lead flow
  • Automation cost
  • Top 5 quick wins

Guides by topic

01

WordPress & Performance

Fast, conversion-focused WordPress and Elementor builds.

All 2 guides →
02

Hosting, Speed & Security

Core Web Vitals, hosting, and keeping WordPress safe.

All 2 guides →
03

Tracking & Analytics

GTM, GA4, server-side tracking and conversion APIs.

All 2 guides →
04

CRM & HubSpot

HubSpot, lead routing, WhatsApp and CRM data flows.

All 2 guides →
05

Automation & Integrations

n8n, Zapier, webhooks and custom API integrations.

All 2 guides →
06

AI Workflows

AI agents and automations for marketing and WordPress.

All 2 guides →